Strategic Digital Transformation for Global & Local Enterprises
Greenstone Digital Partners is a premier advisory firm bringing decades of collective global leadership in FMCG, retail, and digital transformation to enterprise organisations.
Building Digital Excellence
Founded by industry veteran John Kelly, Greenstone Digital Partners is built on a foundation of global leadership experience at HEINEKEN, Nestlé, and Musgrave bringing unparalleled expertise in digital transformation, eCommerce strategy, and commercial excellence to every engagement.
How We Partner With You
Tailored advisory services designed to accelerate your digital journey and deliver measurable business outcomes.
Route-to-Market (RTM) & Commercial Reinvention
Redesigning traditional B2B commercial models to serve modern, fragmented trade. We bridge the gap between high-level commercial strategy and front-line sales execution, helping FMCG and F&B organizations accelerate growth, optimize distributor networks and reduce the cost-to-serve.
Learn moreExecutive Advisory & Fractional Leadership
Delivering targeted, ongoing support to commercial leaders on a retained monthly or fractional basis. Secure dedicated expert guidance to shape route-to-market strategies, fill critical leadership gaps, steer large-scale transformations, and ensure on-the-ground execution aligns with high-level ambitions—without the overhead of a full-time executive hire.
Learn moreDigital Transformation & B2B eCommerce
Transforming "digital dog years" into sustainable commercial growth. We guide global organizations in scaling their B2B digital capabilities and eRetail strategies—from initial pilot phases to full-scale, multi-market digital ecosystem deployments that capture new revenue streams and prevent market disintermediation.
Learn moreCommercial Due Diligence & M&A Advisory
Providing deep, practitioner-led commercial assessments for M&A, scale-ups, and complex retail or supply chain investments. We conduct rigorous sensitivity analyses and validate 'right-to-win' drivers to help investors, PE firms, and elite consultancies de-risk their FMCG and F&B investments.
Learn moreBoard Advisory & Strategic Partnerships
Leveraging certified governance expertise (including AI Governance) to support board-level alignment and design high-value corporate ecosystems. We act as an independent sounding board to ensure complex transformational shifts, external tech alliances, and management business plans are effectively governed and executed.
Learn moreExecutive Coaching & Education
1-on-1 executive coaching for senior leaders navigating complex digital and commercial shifts, alongside bespoke corporate training and development programmes. We empower leaders and teams with the capability building required to drive adoption and sustain long-term transformation.
Learn moreA Track Record of Excellence
HEINEKEN
Previous Roles
Board & Advisory Roles
Education & Development
AI Governance Certificate — The Corporate Governance Institute
Diploma in Corporate Governance — The Corporate Governance Institute
Building Digital Partnerships & Ecosystems — INSEAD
E2E Supply Chain Leadership — IMD Business School
Let's Start a Conversation
Whether you're exploring digital transformation, seeking board advisory, or looking for strategic partnership, we'd welcome the opportunity to discuss how Greenstone Digital Partners can support your goals.